Vintage Article: Life, The Universe & The Metro (1987)

This was written, only slightly tongue-in-cheek, for the second anniversary issue of The Metro in August 1987. If I only knew then what I know now...who’d have thought that The Metro would make it two years, much less enjoy its fifth anniversary in 1990, to finally peter-out somewhere between year six and seven? Gus sold the remnants of the rag to Radio Lightning in 1992, a deal brokered by Ned Horton, who became the publisher, bringing on Daryl Sanders as editor and eventually changing the name to Bone Music Magazine.

For all the criticism leveled at Palas, however, one fact remains true – nobody else has published a magazine focusing on Nashville’s non-country music scene longer that Gus and The Metro, and many have tried in the years since. Even today, with the Nashville rock scene thriving as never before, with a highly-regarded national reputation, there is no publication like The Metro to champion the scene...and ‘tis more the shame. Left unsaid in this article was how it took mountains of cocaine and gallons of beer and booze to cobble together a new issue every two weeks. Still, we accomplished quite a bit on a shoestring budget and little or no institutional support in the early years...    

A long, long time ago in a galaxy far, far away… (Naw, that won’t work…it’s been used before).

Once upon a time, in a magic kingdom lived a... (Though none the worse for the wear, it’s somehow inappropriate).

Let’s try this one more time...

Gus Palas had a dream…not just your garden-variety, earthshaking, wet-the-bed kinda dream, but a vision of great magnitude and magnificence. He was going to start publishing a music magazine…and not just any kind of music mag. GVPIII was going to create a rag that featured Nashville’s fledgling rock ‘n’ roll performers in its pages, the local scene mixed, editorially, with coverage of the growing indie/college radio performers and the ever-changing world of big-league pop music. Throw in a dash of soul, a soupcon of jazz, and a healthy dose of “new-kid-on-the-block” brashness, mix well and serve: The Metro.

When I first met Gus back in the summer of ‘85, he told me of his dream. I, for one, thought that he’d spun this fantasy after a late-night snack of spicy anchovy burritos…and you know what kind of dreams that will produce! But whereas I dream of Sybil Danning in a Jacuzzi filled with butterscotch pudding, Gus whipped up some ridiculous ideas about founding a publishing empire.

Go figure...

Shrugging away my misgivings, I got involved with The Metro in those long and hot early days before the first issue. After all, I’d been involved with speculative publishing projects before, from Thom King’s groundbreaking Take One magazine, Nashville’s first alternative rag, to The Nashville Gazette, to a host of other magazines, tabloids, and one-sheeters. It’s not often that one gets a chance to participate in another’s dream, and even if Gus was an odds-challenging loony-toon, well, I possess more than my own share of genetically-mutated mental illness myself.

The first issue of The Metro hit the stands on or around August 16th, 1985 and featured yet-to-become superstar Jon Bon Jovi and local talents In Pursuit on the cover. That first issue was mild, if not calculated. We tossed in the Music City’s longest-lived rockers, the White Animals, along with a handful of record reviews and some local news. Sixteen pages chock full o’ fun, and it only took us a couple of months of protracted labor after several months of pregnancy to give birth to the monster. On the seventh day, we looked at it, and it was good.

Then we all went out and got obscenely drunk...

That next morning, Gus was rattling our cages and rudely shook us from our collective stupors. “Time to work on Number Two!,” he screamed, or something to that effect (memories are foggy after much time and abuse). “Well, isn’t this a fine kettle of fish,” we, the staff, thought. “We slave and sweat to put out the first issue and now this clownhole Palas actually wants us to begin work on a second one?” Surely, though, with the experience garnered from the mistakes of the previous endeavor, we’d be able to whip together a second Metro in little or no time at all…

Right enough, that second issue was a breeze. Sort of like trying to change a tire while utilizing a pair of toothpicks in place of the jack. Not unlike squeezing toothpaste back into the tube.

Not any easier...

After the proper two-week gestation period, the second issue of The Metro hit the streets, and what a King Hell mutant baby it was! The honeymoon was over, kiddies, we were here to kick your rears and open your ears. We began writing rock ‘n’ roll history in those pages, as we not only became the first publication in the known universe to slap the beautiful Screamin’ Sirens on our cover in an exclusive pre-tour interview (they played Nashville a couple of days after the issue appeared, creating a legion of ‘Music City Sirens Love Slaves’ with their charm and talent). The Metro was also the first rag to review John Cougar Mellencamp’s breakthrough album, Scarecrow. We threw in features on Nashville faves Jason and the Scorchers and Bill Lloyd’s phenomenal Sgt. Arms band and went home feeling good about the job we’d done.

With the third issue, we changed from the digest format that we’d used on the first two in favor of a larger, tabloid style that allowed us to offer you, the reader, more features, more reviews, and more news than any other rock rag in the Southeast. We set yet another pair of dual milestones with that one as we introduced you to both Webb Wilder and the Georgia Satellites in features by Bill Spicer and myself. Webb has become somewhat of a local legend, and is soon to be an international smash (could it be any other way?); and although we were the first magazine in the U.S.A. to discover the Satellites (after their historical reunion show at the sadly defunct Cantrell’s), the rest of the world now knows them after a Number Two single and a Top Ten, Gold-selling debut album. The Satellites’ success led to tours with Bob Seger and Tom Petty…and placed another feather in our caps.

From that time on, The Metro became a staple in Nashville. Sure, the issues were still hard to produce and, as some weeks proved to be longer than others, I was often accosted in public with cries of “Hey, Gordon ya scumbag, when’s the next Metro gonna be out, huh??” After taming these anxious readers with a large and pointy stick, I assured them that the next issue would be in their hot little hands soon enough. And it always was, give or take a week or two…

That first year of The Metro saw an evolution in rock and pop music as college radio grew from a cultish, big-school plaything to a major force in presenting new talent. During those weeks and months, the pages of The Metro remained on the cutting edge of creativity, not content to follow the trends and cover the established and old-hat, but rather create the trends and discover tomorrow’s superstars, yesterday. The Metro boldly trod where no publication had feared tread before, offering interviews and features on the likes of Motley Crue, Omar & the Howlers, Love Tractor, Amy Grant, Heart, Robyn Hitchcock, Rosanne Cash, the dB’s, Green On Red, NRBQ, and countless others, long before you read about them elsewhere.

And, oh those record reviews…where else but in The Metro could one find the diversity of style and taste that would include coverage of such mainstream acts as Jon Butcher, Stevie Wonder, Rush, ZZ Top, and Elton John with such off-the-beaten path talent as Billy Bragg, Julian Cope, Mofungo, Kate Bush, Lou Miami, Mojo Nixon, Eugene Chadbourne, the Smithereens, etc, etc. We unearthed the Meatmen! We found Adolph Hitler living in Argentina! WE DISCOVERED THE BEATLES!! (Oops, sorry…I got a little carried away. I’m much better now.)

From that very first issue, The Metro has attempted to accurately reflect and support Nashville’s talented and every-growing local music scene. From those early days when a mere handful of bands were playing an equal number of clubs, we’ve seen the local scene evolve from an embryonic idea to a minor aggravation to those who would keep Nashville pure, country, and mediocre to a fully-bloomed, nationally-recognized hotbed of creative radicalism.

For every local talent scarfed up by the major labels, from Jason and the Scorchers to the Sluggers, as well as immigrants like John Hiatt, the Georgia Satellites, and Billy Chinnock, there are a dozen and one as-of-yet unsigned talents like Threk Michaels, the Questionnaires, and Raging Fire. We’ve tried to cover them all, from In Pursuit to Afrikan Dreamland, from Bill Lloyd to Webb Wilder, from the Royal Court of China to Walk The West and beyond. Above all, we’ve tried to be Nashville’s music magazine, and if that means turning you on to the talents of Dessau, Will Rambeaux, or John Jackson, so be it.

The Metro has never been afraid to take a bold editorial stand, however popular or unpopular it may prove to be. We’ve taken great pains to foster originality and creativity, not just publish press releases and ad copy opinion. When the Missus of Tennessee’s erstwhile Presidential candidate, Tipper (and her cohorts), attempted to castrate rock lyrics, we spoke loudly in opposition to any form of censorship. The Metro came out, in print, against the evil apartheid regime of the white-minority ruled South Africa, and stated its disdain, in no uncertain terms, towards racism in any way, shape or form, both within the music industry and beyond. We supported Bernie Walters in his attempts to have the rock ‘n’ roll museum located in Nashville…and provided valuable coverage to the Nashville Entertainment Association’s Music Extravaganzas and the annual Summer Lights festival.

The second year of The Metro proved to be as ground-breaking and seminal in influence as the first. Among other gems, the magazine published pieces on the Psychedelic Furs, George Carlin, Otis Blackwell, the local jazz scene as represented by Café Unique and JC’s, profiles of Mickey Basil, Stan Lassiter, a historical remembrance of the Byrds’ Gram Parsons, and exclusive coverage of Bubba Skynyrd’s takeover of KDF.

As The Metro enters its third year, the magazine continues to grow in vision and importance. We’ve switched from bi-monthly, increased circulation and distribution, and are no longer the unproven kid in diapers. The Metro has passed the audition and has become one of the longest-lived and influential publications of its kind, with copies finding their way into hands across the United States and the world, receiving a fair amount of international acclaim and accolades from such far-strewn locals as Germany, Poland, and France. The Metro celebrates its second anniversary with this issue, even thought the odds are still against its survival…

…and your humble writer is still along for the ride. ‘Cause it’s not every day that you get to participate in someone else’s dream…and even if two years at the helm of a gang of assorted loonies, artistic thugs, and creative malcontents may have warped his sense of reality only slightly, I’m still betting that Gus can pull it off. And even if he doesn’t, it’ll be a hell of a ride!

Won’t you join us?

Keith A. Gordon
Somewhere on Lower Broad
August 1st, 1987

Vintage Article: The Demise of Bone (1997)

Nashville’s media community lost an important voice with the demise of Bone Music Magazine. Published monthly by Tuned In Broadcasting, owner of radio stations WRLT-FM and WRLG-FM, the October issue of Bone announced that it would be its last after 11 years of providing readers with in-depth coverage of rock ‘n’ roll. It’s unknown at this time whether the publication’s owners plan on resurrecting Bone anytime in the future.

Bone began life as The Metro, founded by original owner Gus Palas in 1985 as a biweekly publication. Palas later changed the frequency to monthly, increased its circulation and began distributing each issue regionally. The Metro rapidly became the Southeast’s premiere music magazine, providing coverage to a growing regional music scene. Advertising revenue was always a problem for the young publication, however, and after putting out 100 issues on a shoestring budget, Palas sold The Metro to Tuned In Broadcasting in 1992.

Under the guidance of publisher Ned Horton, The Metro began to thrive. Affiliated with Tuned In’s WRLT-FM, the magazine underwent a graphic facelift and editorially became much more national in scope. The name was changed to Bone Music Magazine with the 8th anniversary issue in 1993. A subsequent distribution deal with the Nashville-based Cat’s Records chain allowed the publication to reach new territories. Horton further expanded the publication’s reach by creating affiliations between Bone and other alternative radio stations nationwide.

At its peak, Bone was publishing nine varying editions with over 200,000 copies distributed monthly in dozens of markets, including Atlanta and Seattle. For nine months, the staff of Bone also produced a weekly supplement to Nashville’s Tennessean newspaper. Called T-Bone, it offered a format similar to the regular magazine, and was inserted in each Friday’s entertainment section. A pilot for a Bone television show was also produced and broadcast on a local station last summer. The magazine began to suffer during the last year, however, as advertising sales remained stagnant and many of its radio affiliates began to question their involvement with the publication. “The Internet became our largest competitor,” says former publisher Horton. “Stations began to move towards the web.” Current and potential affiliates preferred to concentrate on making their presence felt in the new medium and, says Horton, “we didn’t have an electronic answer to offer them.” When Horton left Tuned In Broadcasting a few months ago, the publication lost its only champion.

I must admit a certain personal sadness in the passing of Bone. I was involved with the publication from the very beginning, enlisted by Gus Palas as The Metro’s first writer. Bone, like The Metro before it, enjoyed a better reputation outside of Nashville than locally, but its 11-year run made it the Southeast’s longest running music magazine. Feature articles introduced readers to talents like Jason & the Scorchers, Steve Earle, R.E.M., John Hiatt, Blues Traveler, and many others. Folks like Horton and Palas, Lisa Hays, Rebecca Luxford, Jody Lentz, Daryl Sanders, Andy Anderson, and the other editors and writers who were involved with The Metro/Bone through the years made a valuable contribution not only to Nashville’s music scene, but to the industry at large. Its presence will be missed.

Originally published by R Squared zine, 1997

The History of Music Zines In Nashville, Part Four

As stated previously, Gus Palas had sold the bloated carcass that was The Metro to Radio Lightning to use as a sort of in-house music magazine. Station manager Ned Horton had some great ideas for the rag, and no little amount of vision, but he knew right from jump street that he had to do something about the magazine to make it more professional if he was going to sell it to advertisers. He spent a crapload of money on new Apple computers and all the software needed to make a magazine look nice, and then he went out and found a couple of guys to use all this new gear.

Ned hired Daryl Sanders and Jody Lentz from Athlon Sports. Unlike Gus and, really, even myself, these guys came from a higher level in the publishing biz. Athlon was a mega-bucks company, publishing annual sports guides for S.E.C. and NFL football and such, magazines with glossy color covers and lots of advertising. I knew Daryl briefly from the good old days of Take One magazine, where he had worked with Thom King before I came along, and he was to take the editorial reigns of The Metro. Jody was an accomplished graphic artist that could make a Mac sing, and his redesign of the rag made it look cool, clean, and professional.

Daryl and Jody rounded up a staff, including some very fine writers like Jason Moon Wilkins, Holly Gleason, Brett Ratner, Audese Green, Warren Denney, and even my old pal Andy Anderson, as well as the Reverend, to fill up the pages of The Metro each month. Under the new editorial regime, and in keeping with the radio station’s eclectic mix of musical genres, the scope of The Metro expanded to include coverage of reggae, world music, jazz, blues, and the new “jam band” genre. Sometime in mid-1993, The Metro became Bone Music magazine and Gus Palas found himself gently pushed out the door.

Initially, the Reverend contributed CD reviews to Bone, and since I was one of the few staffers that was plugged into the Nashville music scene, I got to cover local bands as well. If the ‘80s offered great local bands like Jason & the Scorchers, Webb Wilder & the Beatnecks, Walk The West, the White Animals, and Afrikan Dreamland, the decade to follow would see an explosion of talent. Clockhammer, Max Vague, the Floating Men, Price Jones, Chagall Guevara, and many more would also create cool and challenging music during the ‘90s.

It was Daryl Sanders who officially dubbed me “The Reverend” and began running my byline as Rev. Keith A. Gordon, claiming that since I was always preaching about music, the media, politics and such, and since I was an ordained minister, I should therefore be called “The Reverend.” I began writing a column for Bone called “Dancing On the Edge” that covered music, zines, counter-culture, and something called “the Internet.” It was Bone publisher Ned Horton who declared that “nobody wants to read about the Internet,” and therefore the magazine (and my column) should be sparing in its coverage of the fledgling technology.

With Sanders and Lentz at the helm, assisted by people like Kris Whyte (now Whittlesey, later editor of All The Rage) and guided by Horton, Bone expanded with regional editions in a number of cities, including Atlanta, which were sponsored by local radio stations. A small four-page insert called T-Bone was produced for The Tennessean newspaper, featuring artist interviews and CD reviews. By 1995, Bone Music magazine was a bona fide regional phenomenon covering the best mainstream and alternative music. Ned even discovered the Internet, and the Reverend was allowed to cut loose with a cover story that year about “music on the Internet.”

A year later, however, the bottom fell out for Bone. The zine was losing “affiliates” across the country, reducing the number of editions that were produced (and the income received from those other radio stations). The Internet was providing music news faster than a monthly magazine, and Ned later admitted that he had underestimated the growth in popularity of the ‘net as a new media outlet. Neither Ned nor the radio station had anything to counter the ‘net, and it hurt the magazine.

In May 1996, Horton was asked to resign his position by the station’s owners due to a difference in management philosophy. Local businessman David Tune took over as station manager and soon discontinued both Bone magazine and something called Bone-TV that ran one or two shows on a local station. The new Metro/Bone magazine had managed to squeeze out almost four years before falling beneath the reaper’s blade.

There haven’t really been any significant local music zines that I’m aware of since Bone went belly up ten years ago. The Reverend published sporadic zines such as a resurrected R Squared and R.A.D! (Review And Discussion of Rock & Roll) on a limited basis during the late ‘90s before launching the Alt.Culture.Guide™ music webzine in 2000. There was KP’s Rock & Read zine, which evolved into Shake Magazine, published by local musician Chris James. The local scene was never Shake’s main focus, although Chris and writers like Steve Morley wrote about some interesting music. The Nashville underground was covered admirably for years by Donnie and April Kendall and their lively House O’ Pain zine, but that publication eventually ran its course as well.

With the explosion of local rock ‘n’ roll talent like the Kings of Leon, Paramore, and others it’s a wonder that no young entrepreneur has decided to launch a new Nashville music zine. Then again, maybe the era of zines has long passed, with the web and music blogs taking up the cause. When I look back at the halcyon times of the Nashville music zine, circa 1977-1997, I have to say that it was a hell of a run... (2007)